Fremont's Christmas Walk Lasts One Saturday. Its Window Showdown Runs Until Dec. 18.
MainStreet of Fremont's 32nd Annual Christmas Walk falls on Saturday, Nov. 28, which is Small Business Saturday. On the same day, the 2026 Window Showdown opens to public voting. Downtown businesses enter decorated storefronts, and anyone who walks past can scan a code and vote for a favorite until Dec. 16. The Walk gets the crowd. The Showdown gives you nearly three weeks of reasons to come back.
For Nye Hawthorne households, here's how the Saturday works and how the weeks after it work.
Saturday runs in two halves
The
MainStreet of Fremont event page lists the Walk from 10 a.m. to 7 p.m. The
activity schedule fills the afternoon and goes past that end time. The tree lighting at 5:30 p.m. falls between an afternoon block and an evening block.

Some of these overlap, and some don't. The wagon rides at 3rd & Main end at 3 p.m., hours before the evening carriages start at 6th & Main. These are two separate rides at two separate corners. If the wagon is what your kids want, plan for the early afternoon. MainStreet describes the evening carriages as a way to see Fremont "in a whole new magical way."
The other split matters for families. Letters to Santa at Gallery 92 runs from 1 to 7 p.m., but Santa himself doesn't arrive at Kiel's Barbershop until 6 p.m. A child can drop off a letter in the afternoon and meet Santa after dark. Or a family can do both in the one hour, 6 to 7 p.m., when the two overlap.
MainStreet says the list of events is subject to change as the date gets closer, and that more downtown activities are coming. Printed copies of the list will be at participating locations on the day. Check the schedule again the week of Thanksgiving.
The evening collects around 6th & Park
Look at where the activities sit and the day narrows as it goes. The afternoon spreads out, with wagon rides at 3rd & Main and the petting zoo at 6th & Park. After the 5:30 lighting, the evening events cluster closer together. Santa is at Kiel's Barbershop at 6th & Park, and the carriages load at 6th & Main.
The lighting connects the two halves. MainStreet calls it the moment the mayor lights the Christmas tree, "marking the official start to Fremont's holiday season." The schedule lists it as all 12 trees downtown at 5:30 p.m. That's 30 minutes before the evening activities start, so the trees are already lit by the time the carriages head out.
The three businesses hosting activities are useful to know in their own right, since each is open on other days too:
- Heartland Thread Co. at 317 North Main, home of the photo booth, is a custom apparel and branding shop. It lists embroidery, screen printing, DTF, vinyl, hats, patches and engraving, according to its Fremont Area Chamber of Commerce listing.
- Gallery 92, where the Letters to Santa station is, is Gallery 92 West, the gallery of the Fremont Area Art Association. The association is a nonprofit organized in 1960 to promote the appreciation and development of the visual arts.
- Kiel's Barbershop at 6th & Park, Santa's spot for the evening, describes itself as an old-fashioned men's barber shop with a relaxed atmosphere and no appointments.
The rest of the day belongs to downtown businesses offering their own deals, treats and activities. MainStreet describes the Walk as a chance to find unique gifts and take advantage of offers available only during the event. The full list of participating shops will be on the printed event list.
The Walk is opening day for a contest
The Christmas Walk page lists one item with a date range instead of a time: "Window Showdown: Christmas Edition – Nov. 28 – Dec. 18." That's what extends the Walk past Saturday.
The Window Showdown page invites downtown businesses to redo their storefronts for 2026 and compete in two categories.
- 2D, painted windows. First place wins $150 plus a newsletter feature and social media advertising.
- 3D, merchandise, props and displays. First place wins the same: $150 plus a newsletter feature and social media advertising.
- People's Choice. Every participating business is eligible. The winner gets a website banner and social media advertising.
The timeline is built around the Walk:
- Nov. 20: Businesses sign up, submit a window photo and finish their windows
- Nov. 28: Community voting opens during the Christmas Walk
- Dec. 16: Voting closes
- Dec. 18: Winners are announced
The finished-window deadline comes eight days before the Walk. So when the Saturday crowd comes downtown, the windows are already complete, and voting starts while the most people are walking past them.
How the People's Choice vote works
Voting happens on the sidewalk. MainStreet's instructions are to visit participating downtown businesses starting Nov. 28, look for the Window Showdown QR code, and scan it to vote for your favorite display. Voting closes Dec. 16.
The People's Choice award is the one decided by the public. It's also the only category every participating business is automatically in. The voting window runs 19 days, from the Saturday after Thanksgiving to the week before Christmas. That leaves time for a quieter weeknight walk, a lunch-hour loop or a second December trip with visiting family, with windows still lit and the vote still open.
If you own a business downtown, Nov. 20 is the date that matters for you. MainStreet's Christmas Walk page asks downtown businesses to sign up for the Showdown by then, and has a separate sign-up for businesses that want to take part in the Walk itself.
The weeks after the Walk
With voting open until Dec. 16, the Showdown overlaps with other dates on the season's calendar. The Visit Fremont December calendar lists these:
- Dec. 5: The Dodge Winter Festival and the 48th Annual Parks and Rec Craft Show
- Dec. 10 to 13: "A Country Christmas Carol"
All of them fall during the voting window. Check each listing for its venue before you plan a downtown stop around it.
John C. Fremont Park has also been in the middle of a project. At the Oct. 5 meeting of the Fremont Parks & Recreation Board, the minutes reported park lighting being installed, with hanging the lights as the last lighting task. The city and its engineering consultants were also discussing sidewalk issues in the park. The same minutes say the Creative Art Council sponsored a Dillon Bloom concert to celebrate the park renovations and sculpture walk. The concert had been moved from summer because of rain and the timing of the park's completion. As of that October meeting, work on the park was still finishing up.
Planning the Saturday around the vote
Since the Walk and the Showdown overlap, you can plan Nov. 28 around both:
- Afternoon, 1 to 3 p.m.: Catch the wagon rides at 3rd & Main while they're running, then head toward 6th & Park for the petting zoo, which runs until 6 p.m.
- Mid-afternoon: Stop for the photo booth at Heartland Thread Co. any time before 6 p.m., and the Letters to Santa table at Gallery 92 any time before 7 p.m.
- 5:30 p.m.: The tree lighting across downtown.
- 6 to 8 p.m.: Santa at Kiel's Barbershop and carriages at 6th & Main, both on 6th Street.
- Any time after the windows catch your eye: Scan a QR code and vote, or hold off and vote on a later visit before Dec. 16.
The people who decide People's Choice are the ones who come downtown during those three weeks. Winners are announced Dec. 18.
Downtown Fremont's small businesses are a big reason this town feels like home, and Small Business Saturday is a good day to see that up close. If you're thinking about a home within easy reach of Main Street, or just want to talk about what's happening in Fremont, SK & Ren would love to hear from you. Work with SK & Ren.





